One of the key roles of marketing is to place your product or service in the playground of your prospective customers…and to make your offering stand our from the rest.
And sometimes that may be the only competitive advantage your organisation has…that is why it is absolutely vital to get it right.
Identifying key markets and associated key messages means that time/effort/budget are used wisely, marketing messages are direct and action driven and, finally, prospects respond positively and buy.
One of the key roles of the sales function is to increase the temperature in the playground of your prospective customers. To get out there, interact, challenge, wave the flag, answer questions and promote the product or service…better than anyone else.
Again, in some instances the quality and the skill set of your sales team may be the only competitive advantage your organisation has.
Ensuring your sales team is delivering the right message to the right audience, at the right time with the right call to action maybe the difference between success and failure.
In each of these areas there are huge opportunities for error, poor use of resources, wasting time but all of these can be eliminated with the correct strategy and focus on implementation.
Join us on the 11th September in Sheffield for a FREE taster workshop running 9 am – 11.30 am to work out your Lean Sales and Marketing Strategy.
This is a taster event for our Road Map to Sales Success Program – at the end of the taster session you will have an opportunity to apply to be part of the next intake in September 2013.
This program will be valuable to you if you are experiencing the following:
- You feel that you and your business are the worlds best kept secret
- You have trouble in maintaining a sufficient flow of good quality sales prospects into your company
- You find your self contemplating lowering your prices to attract customers
- You feel you are currently under charging for your services, yet can’t see how anyone could possibly pay you any more for what you are providing
- You struggle to convert interested prospects to good quality profitable clients
You will gain benefit from this program if you or your sales team are looking for ways to increase your sales results, improve sales performance, fill your sales pipeline with good quality prospects, built certainty into your sales efforts and remove inconsistency from your business and sales performance.
This workshop will give you an insight in to how to address all of the above, however if you don’t have a truly convincing valuable service/product then the benefits you will receive from attending this program will be minimal.
To register to attend this program please email firstname.lastname@example.org (or call on 0779 002 1885) to receive confirmation of your booking. Numbers are restricted and all places will be offered on a first come first served basis.