All week I’ve been mapping out the benefits in creating value in your business. The same value that will help you to comfortably increase your prices, even if you’re in a highly competitive market. Value that overwhelms and impresses the hell out of your customers and prospective buyers.
If you’re able to build sufficiently high levels of perceived value in the eyes of your Buyer then your chances of securing the order increase dramatically. If that’s not enough for you then let me share some of the other great things that happen when you forget about selling and concentrate on creating and delivering… Continue reading How to Build Value in Your Sales Pitch
Pricing is a language. It delivers a series of subtle and not so subtle indicators about your business, your product, your service and maybe even you.