Sales Strategy and Consultancy

Rapid commoditisation of products and services, coupled with the increasing demands of an educated customer and prospect base are challenging the existing strategies of many established businesses.

Meaningful sales and marketing activity that yields good results, is getting tougher and tougher. Existing tried and tested methods of selling, building profitable relationships and being able to demonstrate a good return on investment may not be working as well as they should or even as well as they have in the past….

For many organisations this is causing diminished sales, shrinking profits, increased sales acquisition costs and longer sales cycles…all contributing to a high level of uncertainty in the forecasting and increased opportunity for the competitors to benefit.

Morton Kyle Limited brings an independent and impartial view regarding how to navigate the changing, challenging times and market conditions to ensure you maintain any competitive advantage and capitalise of the weakness of the market.

The sales and marketing landscape is ever changing, having an effective and potent road map is the key to taking control.

Innovating constantly without direction is meaningless and highly expensive, so if you are looking for an action centred means to remove any stagnation in your sales performance, increase market share and profit, then contact us for an informal chat.

Further to your initial free consultation to discuss your very specific requirements, we will carry out a sales audit covering people, process, market and price.

Our findings will be accompanied by a comprehensive and practical ‘to do’ list, an action plan with key milestones, accountabilities and outputs, at which point we agree how your organisation will move forward and what input you will need to get the results you need.

At that point, you can decide how you wish to progress. You may feel you have the skills to make the required changes internally, you may want ad hoc support, or you may want to retain a consultant onsite to drive the required changes and deliver against the recommendations.

That is entirely your choice, and we are happy to discuss flexible solutions that suit your business needs, budget and timescales.

We work with organisations that want to grow – need to grow – want to exceed target – increase market share – increase profit – raise finance or maybe just want to become more efficient in doing what they do.

No-one wants to work hard to stay still. Our clients are no different, they are looking for game changing sales solutions to dramatically improve sales performance.

Recent projects have included:

  • Pipeline Creation and Management – refocus from chasing all business to a strategic sales approach
  • Creation and Management of Sales Pipeline/Sales Funnel to Create Accurate Sales Forecasts – creating a gated sales funnel management process to ensure better, more timely and more accurate sales reporting
  • Designing and Rolling Out a New Pricing Strategy – in a highly competitive market, using increased pricing as a positive differentiator
  • Design of Sales Balanced Scorecard and Sales Metric Template – to ensure Sales Management monitored and managed the correct sales metrics
  • Design/Delivery of Value Added Sales Propositions – designed to increase the average order value by a factor of x4
  • Design of a New Profit Focussed Reward And Recognition Model – to drive different, more profitable bahaviours in the sales team
  • Consultative Field Sales Training – design and delivery across the UK
  • Cross Sell and Up Sell Training – demand and lead generation via existing sales lead channels
  • Product Sales Training and the Creation of Sales and Marketing Collateral – from new starters to existing sales teams
  • Sales Strategy for New Business Development into New Market Sectors – to support diversification and expansion
  • Assessment, Redesign and Coaching to Improve Staff Recruitment and Retention – eliminated the need to accept long term poor sales performance
  • Creation of Sales Collateral and Presentation Packs – new market entry, new product launch

See clients views on how we are helping them, see what they have to say about our Sales Strategy and Consultancy Services

CEO – Outsourced Partner

To Who It May Concern

Carol Griffiths and her team worked as consultants to my company for almost 2 years.

In that time she;

Established KPI’s for each staff member
Trained their line-managers to monitor and motivate
Performance managed poor performers
Introduced an appraisal system for all staff
Introduced an employee engagement program
Interviewed and selected new management
Re-structured client contracts
Refined operational procedures

I would not hesitate to recommend Carol for any business activity – she has flair and commitment which is rarely matched.

Director – Creative/Design Company

Carol’s skill is in raising the bar for the people she helps. She is constantly challenging them to be all that they can be; and when they cannot see it for themselves, she lifts them up and shows them the view. Overall I found the process valuable in being able to take a step back from the coal face, reflect on issues and focus on action.

Director – National Recruitment Company

We hired Carol to effectively remove an impasse to growth in The Interim Register. The business had reached a ceiling in terms of sales and we needed an expert third party opinion to help us look at the business from a new angle to regain momentum. Carol’s core ideas formed the basis of subsequent restructuring which has been a great success. I would definitely recommend Carol!


Carol is the most dynamic and energetic Consultant I have ever worked with.
She has helped me re-shape our entire sales process which resulted in a 50% leap in profits!
Carol has the flair and imagination to add measurable value to any business.
I look forward to working with her until the day she retires!

Director – BPO

I’ve worked with Carol in three different areas – I’ve been a client, worked with her as a colleague and been delivered training from her. As a client I bought what she was selling; as a colleague I enjoyed her professionalism; as a trainee I learnt some good stuff from her. She is committed, focused, tenacious and driven to succeed. She is also very straightforward and doesn’t waste words – you will know where you stand with her and her with you – important if time is money!

Director – Print Company

Carol has worked alongside me for six months and is still ongoing. If you want to increase your company sales, move processes forward and bring a new lease of life into your company, you need to employ Carol at Morton Kyle.

Director – Consultancy Firm

She is a pleasure to work with as she is always direct, focused and has the ability to see the big picture, whilst still delivering at the tactical level which is a significant benefit when achieving complex business goals. She is a recognised problem solver and respected by peers, management and board members alike. I would strongly recommend her as an asset to any organization.

Director – Insolvency Practitioners

Carol has worked with our company for a number of years, assisting us in our company growth.

Her role has covered many aspects of our business and sales development, and she consistently delivers more than is asked of her.
She is:
An exceptional listener – she has guided my thinking through the challenges I and my business face on an ongoing basis
Proactive in opening doors and spotting commercial opportunities on our behalf
Direct and to the point when delivering what needs to be done
Great sales focus – 1 days work led to three business opportunities, one of which allowed us to expand our business considerably
Helps us to distinguish between the urgent and the important
Valuable sounding board on sales, marketing, staff targeting, presentations and general business approaches
Achieves a great deal in a very short space of time
Always looks for the easy wins

Business Outsource Partner

I had the pleasure of working with Carol for 12 months where her contribution and direction helped deliver a double digit growth.

Carol designed and implemented a sales strategy that developed the team that ensured we were targeting the right types of opportunity, delivering the correct pricing strategy and then closing the deal at a success rate of over 80%.

Carol coached the team on a one to one basis, utilised the classroom approach effectively and developed the team by attending prospect meetings.

Her contribution to the success of the business was excellent.

For a free confidential initial consultation call Carol Griffiths – 0779 002 1885 or email

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