There are over 70 strategies that support new business development. Some will suit your business, others wont. Some will be perfect for you if you’re in a continual price war, some will be better designed to work out how you take control of your market via innovation. Whatever your sales and business performance is at the… Continue reading New Business Development Strategy – Time to Think Again?
Creating sustainable competitive advantage has to be one of the key aims of any profitable organisations. Creating a product or service that – whatever the competitors attempt to do – will always remain the leader of the pack. Lots of time, money, effort, brain power and research goes into identifying key elements of the offering… Continue reading Don’t Create Competitors – Create Wannabes
No matter how good a sales person you are, you won’t be able to make a buyer do anything that they don’t want to do. Likewise, trying to extract the price you want is a wasted effort if you fail to demonstrate value and worth. Sales Performance Specialist, Sales Consultants/Sales Trainers have long studied the… Continue reading Changing a Buyer’s Perspective – From Prospect to Buyer
When was the last time you got a REAL value added sell from a sales person? I am referring to a time when you got a sales pitch that really demonstrated value to you and your business, and where the service or product you were considering was discussed in terms that were directly relevant to… Continue reading The Real Value Added Sell