Why do some people continue to play a game when they know the chances of winning are stacked against them? Well, I guess, it could be because they want to improve their game, for example. I love swimming but I’m never going to win any kind of medal for it. I have friends who love… Continue reading Changing the Rules of Engagement – Will You?
Sales change and sales transformation is a huge area of expertise, and this is neither the time nor the place to explore every bit of it. Visiting a client last week to review progress and plan for the next three months, my client commented on how it’s not taken as much time or effort as he thought… Continue reading Are You Aiming to Fail?
If you can’t describe what your product or service will do to improve the business position of your prospective buyer in under 2 minutes then you need to rethink. If it takes you longer than 2 minutes to explain then one or both of the following are happening: You don’t understand your business well enough You… Continue reading The Simplest Sales Solution